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Increasing understanding of the disproportionate impacts of commercial tobacco products on specific communities and the need for services and messaging tailored for specific needs.

Obtaining sustainable funding to support comprehensive commercial tobacco education, prevention, and treatment programs throughout the state.

Ensuring access to effective, culturally, and linguistically appropriate nicotine cessation strategies for all who seek it, including youth.

Supporting policies, programs, and funding - including comprehensive school policies and programs - to educate youth on the harms of commercial tobacco use and support them in cessation efforts, working towards a future nicotine-free generation.

Educating on the harms of menthol and other flavors and supporting policies that expand flavor restrictions to reduce initiation and disparities.

Explaining the benefits of local laws and policies that reflect community interests and solve local problems caused by sales and marketing of commercial tobacco products and the harmful impacts of preemption.