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Social Media Toolkit

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Video Reels
Static Posts
Resources
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Washington Breathes has developed educational social media content to raise awareness about best practices and current challenges in our work to reduce commercial tobacco use. Coalition members are encouraged to post and share these resources.

This content is public domain and may be adapted for use by coalition members and partners. However, any content modifications must remain educational and must not be attributed to Washington Breathes without the review and consent of our communications team.

We value your help in spreading the word about the work we're doing as a coalition and in educating communities about the harms of commercial tobacco. If you have any questions about allowable customization and use, please email organizer@washingtonbreathes.org.

Don't forget to give us a follow on our social media pages:

Video Reels

These short video reels explain our Priority issues. We encourage our coalition members and partners to use and share them in their outreach.

For each priority area, you can preview the corresponding reel(s) prior to downloading and re-sharing on your social media feed. You have the option to download the story version (vertical format) or carousel version (square format) of each video using the links below the video. The links take you to Google Drive. Please contact organizer@washingtonbreathes.org if you cannot access the videos.

Don't forget to tag Washington Breathes in your posts!

| Address Disparities |

Video: 'Regulations, Education, and Prevention Strategies Work!'

Video: 'Commercial Tobacco Affects Communities in Different Ways'

| Eliminate Flavored Products |

Video: 'Menthol Makes It Easier To Start and Harder to Quit'

Video: 'Eliminate All Flavored Tobacco Products in Washington'

| Improve Cessation Treatment |

Video: 'Improve Access to Cessation Treatment in Washington State'

Video: 'Nicotine Cessation Services Should Be Equitable'

| Restore Comprehensive Funding |

Video: 'Proven Results from Comprehensive Funding'

Video: 'Well-funded Programs Reduce Smoking, Vaping, and Nicotine Dependence'

| Support Healthy Youth |

Video: 'Fund Youth Nicotine Cessation Programs'

Video: 'Support Youth Through Prevention Programs'

| Restore Local Authority |

Video: 'Why Local Authority is Needed'

Video: 'Preemption is a Tobacco Industry Tactic'

Static Posts

Images from the video reels can be used as static posts on social media. The images are in Google folders linked below, in story format (vertical) and carousel format (square). For each topic area, we also provided suggested captions for posts. Feel free to modify as needed!

| Address Disparities |

| Eliminate Flavored Products |

| Improve Cessation Treatment |

| Restore Comprehensive Funding |

| Support Healthy Youth |

| Restore Local Authority |

Resources

  • Social Media Training: "Reels and Shorts and Stories, Oh My!"

This workshop was developed by Michael Damond Campbell to help coalition members learn about engaging social media strategies for educational outreach. Michael talks about the evolving role of social media in public health, the most popular platforms and emerging trends, and how to reach new audiences. (November 2024)

  • Data Sources for Social Media Content: sources or explanations for the facts and statements featured in our social media reels.